Seth Giddings is senior lecturer at UWE Bristol, Seth’s research and teaching covers the theory and practice of everyday and experimental media technoculture, particularly games, social media, and the moving image. He is the author ofGameworlds: virtual media & children’s everyday play (Bloomsbury 2014), the editor of The New Media & Technocultures Reader (Routledge 2011), and a co-author of New Media: a critical introduction (Routledge 2009). Seth has developed innovative ethnographic and ethological methods for capturing and analysing playful media environments from video games to the testing of pervasive media projects.
